Predatory thinking. Street smarts. Whatever you want to call it, it's about writing the rules on your terms, rather than following someone else's; it's about changing behaviour through reframing a story or changing the context; it's about seeking unfair advantage to outmanoeuvre the competition.
Predatory Thinking starts and can only finish with the business or behavioural problem. In business and beyond, you are either predator or prey - and if you don't make the choice of which one to be, it gets made for you. Standing still is not an option.
This is where we collect examples of Predatory Thinking - past, present and with an eye on the future. Anyone can contribute, anyone can comment. Join in.
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Tag: George Lois
Submitted by: Gordon Smith
So normally the dealers would knock $500 off to try and shift them, but nobody wants to buy last year’s car. But everyone loves a bargain.
So legendary New York creative George Lois made a tiny scratch in the paintwork of each car, then covered it over with a Band Aid.
He then ran an ad with a headline saying ‘ IF YOU CAN SPOT THE SCRATCH ON ANY OF OUR RENAULTS, WE’LL GIVE YOU $500 OFF.’
Customers flooded in, clambering all over the cars, finding the plasters, peeling them up and being amazed how tiny the scratch was.
The Renaults sold out before close of business on the first day.