Predatory Thinking

Predatory Thinking

Predatory thinking. Street smarts. Whatever you want to call it, it's about writing the rules on your terms, rather than following someone else's; it's about changing behaviour through reframing a story or changing the context; it's about seeking unfair advantage to outmanoeuvre the competition.

Predatory Thinking starts and can only finish with the business or behavioural problem. In business and beyond, you are either predator or prey - and if you don't make the choice of which one to be, it gets made for you. Standing still is not an option.

This is where we collect examples of Predatory Thinking - past, present and with an eye on the future. Anyone can contribute, anyone can comment. Join in.
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Underground shopping

Soeul is a busy place, so to engage the busy commuter, Tesco developed a QR Code poster store in a Korean underground station.

The Predator Thought was that if commuters were too busy to come to their shop, they’d bring the shop to commuters.

The Tesco posters operated like a fully functioning, virtual isle of their shops. They allowed busy commuters to use their smart phones to do a shop in the morning on the way to work. Pick the items they wanted by capturing the relevant QR Code, pay, and their purchases would be delivered when they got home in the evening.

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1 Comment

  1. admin says:

    So amazing, I feel slightly sick.

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